According to Spain’s 20minutos report, Amazon, Shein, Zalando and Zara are among the most popular brands in online fashion in Europe. Among them, Shein is the platform with the highest purchase conversion rate in the European online fashion market.
Another company worthy of evaluation is Uniqlo, which has the highest valuation among buyers, ahead of Shein, Zalando and Zara this time.
According to the data, Britain, Germany and Spain are the three major online fashion markets in Europe. Among them, the growth of the Spanish market is gratifying. By 2023, the penetration rate of online fashion sales has risen to 21.1%, surpassing France for the first time.
European consumers make online shopping in the fashion field six times a year on average, and the purchase cost is close to 75 euros, which means a total of 450 euros per year. The main portraits of consumers of online fashion products are 40-year-old women with families.
Online fashion shopping is popular because buyers feel practical and comfortable. They can receive products at home and find better offers through this channel. With regard to online fashion consumption barriers, one of the most frequently mentioned obstacles is the inability to try on clothes before buying, and the delay in delivery and its related costs are also the reasons that affect online shopping.
Post time: Oct-09-2023